Lower-priced POD apparel suffers the same fee structure as higher-priced items but with less gross to absorb it. Tank tops live or die on supplier negotiation.
Off-Site Ads
Etsy charges 15% under $10k trailing revenue (opt-in) or 12% at/above (mandatory).
True Net Profit
Margin under 15% leaves no room for product variants, sales, or rising supplier costs.
$39Get every fee scenario pre-modeled — Etsy Pricing Bible| Gross (item + shipping) | $24.50 |
| Listing Fee— $0.20 flat | −$0.20 |
| Transaction Fee— 6.5% of item + shipping | −$1.59 |
| Payment Processing— 3% + $0.25 | −$0.99 |
| Off-Site Ads Fee— 15% of order | −$3.68 |
| Cost of goods + shipping | −$15.50 |
| Net Profit | $2.54 |
Each red bar is a fee Etsy takes before you pay product cost. Tap a bar for details.
| Step | Amount | Running total |
|---|---|---|
| Gross | $24.50 | $24.50 |
| Listing Fee | −$0.20 | $24.30 |
| Transaction Fee | −$1.59 | $22.71 |
| Payment Processing | −$0.99 | $21.72 |
| Off-Site Ads Fee | −$3.68 | $18.04 |
| Cost of Goods | −$15.50 | $2.54 |
| Net Profit | $2.54 | $2.54 |
Yes — for shops under $10,000 in trailing 12-month revenue, the Off-Site Ads fee is 15% of the order total. Above $10,000 it drops to 12% but becomes mandatory. The fee is capped at $100 per order.
Two levers actually move the needle: opting out of Off-Site Ads while you're still under the $10k threshold, and rolling shipping into the item price so you don't pay the 6.5% transaction fee on a separately-charged shipping line.
Want every Etsy fee scenario pre-modeled in one PDF + spreadsheet? Get the 2026 Etsy Pricing Bible — $39.