Mara Whitlock
Etsy seller-economics writer · Etsy Margin
Mara Whitlock writes about the unit economics of selling on Etsy — fees, pricing, and the profit you actually keep — for Etsy Margin.
Her focus is the part of a sale most calculators skip: the flat listing and payment fees that punish low-priced items, the 6.5% transaction fee that also applies to the shipping you charge, and the 12–15% Off-Site Ads cut that can quietly take the biggest bite of all.
Every fee figure in these articles is taken directly from Etsy's published Fees & Payments policy and re-checked each quarter — not estimated, and not rewritten from other blogs. The numbers run through the same tested fee engine that powers the Etsy Margin calculator, so what you read matches what the tool computes.
How these numbers are sourced
The fee rates behind every article come straight from Etsy's Fees & Payments policy, and the profit math follows the layered method documented on the methodology page. Figures are re-verified each quarter against Etsy's published rates.
Recent writing
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