Microsoft Clarity loads only after you accept. Calculator math runs entirely in your browser regardless. See our privacy policy.
Etsy takes between 10% and 28% of every sale, depending on whether Off-Site Ads attributed the order. The baseline fee stack — listing, transaction, and payment processing — totals about 10% of a typical $30 sale. Off-Site Ads adds 12–15% on top, which is what pushes the realistic ceiling to ~25–28%. This page walks through every fee in the order Etsy applies them, with worked examples and a live calculator.
Updated · Rates sourced from Etsy's official Fees & Payments policy and Etsy Help: Fee Basics.
Every fee, the rate, when it applies, and what each one costs on a $30, $100, and $200 sale. Skim it once — the sections below explain each fee in detail.
| Fee | Rate | When it applies | On $30 | On $100 | On $200 |
|---|---|---|---|---|---|
| Listing fee | $0.20 flat | Per item, per sale (and every 4 months on renewal) | $0.20 | $0.20 | $0.20 |
| Transaction fee | 6.5% | On item price + shipping + gift wrap | $1.95 | $6.50 | $13.00 |
| Payment processing (US) | 3% + $0.25 | Every sale processed via Etsy Payments | $1.15 | $3.25 | $6.25 |
| Off-Site Ads (under $10k revenue) | 15% | If an off-site ad attributes the sale (opt-out) | $4.50 | $15.00 | $30.00 |
| Off-Site Ads (over $10k revenue) | 12% | Mandatory — capped at $100 per order | $3.60 | $12.00 | $24.00 |
| Currency conversion | 2.5% | When listing currency ≠ payout currency | $0.75 | $2.50 | $5.00 |
| Regulatory operating fee | 0.25%–1.1% | UK / Canada DST pass-through | $0.08 | $0.25 | $0.50 |
$30/$100/$200 examples assume item + shipping combined, US seller, Etsy Payments (3% + $0.25), Off-Site Ads attribution shown at the under-$10k rate.
Type your item price, shipping, and product cost below. The calculator layers every fee in the order Etsy applies them and shows your true net profit at the top.
Off-Site Ads
Etsy charges 15% under $10k trailing revenue (opt-in) or 12% at/above (mandatory).
True Net Profit
Etsy takes 25.8% of revenue in fees before any product cost.
$39Get every fee scenario pre-modeled — Etsy Pricing Bible| Gross (item + shipping) | $35.00 |
| Listing Fee— $0.20 flat | −$0.20 |
| Transaction Fee— 6.5% of item + shipping | −$2.28 |
| Payment Processing— 3% + $0.25 | −$1.30 |
| Off-Site Ads Fee— 15% of order | −$5.25 |
| Cost of goods + shipping | −$9.00 |
| Net Profit | $16.97 |
Each red bar is a fee Etsy takes before you pay product cost. Tap a bar for details.
| Step | Amount | Running total |
|---|---|---|
| Gross | $35.00 | $35.00 |
| Listing Fee | −$0.20 | $34.80 |
| Transaction Fee | −$2.28 | $32.52 |
| Payment Processing | −$1.30 | $31.22 |
| Off-Site Ads Fee | −$5.25 | $25.97 |
| Cost of Goods | −$9.00 | $16.97 |
| Net Profit | $16.97 | $16.97 |
Etsy charges a flat $0.20 listing fee each time a listing sells, and the listing renews automatically every 4 months whether the item sells or not. The $0.20 is identical regardless of price point — which is why it dominates the fee structure for low-priced items and barely registers on high-ticket orders.
Multi-quantity listings get charged $0.20 per unit sold, not per order. If a buyer purchases 4 of the same listing in one order, you pay $0.80 in listing fees on that single transaction.
Where it hurts most: sub-$10 physical and digital products. At a $4 sticker price the $0.20 listing fee alone is 5% of revenue before any percentage-based fee applies. See the math in detail for stickers, SVG cut files, greeting cards, and digital planner stickers.
The renewal trap: idle listings still cost money. A shop with 200 listings that don't sell pays $0.20 × 200 × 3 = $120/year in auto-renewal fees just to keep them visible. Periodically pruning low-performers is the most direct lever on this line item.
The transaction fee is 6.5% of the total order amount — and the "total" is broader than most sellers expect. It includes the item price, shipping charged to the buyer, and any gift wrap charges. The 6.5% applies to the buyer-facing sum on the receipt.
Charging shipping separately means the 6.5% applies to that shipping amount too. Many sellers reduce their effective fee rate by folding shipping into the item price and offering "free" shipping — same total to the buyer, fewer fee lines.
Worked example: a $48 wood sign with $12 shipping. Transaction fee = 6.5% × ($48 + $12) = $3.90. If the seller had priced at $60 with free shipping instead, the transaction fee would still be 6.5% × $60 = $3.90. The line items reshuffle but Etsy's cut on this fee is identical — the difference shows up in the payment processing flat-fee and in how Off-Site Ads attribution interacts with shipping line items.
See category-specific transaction-fee impact in our profit math for wedding invitations, wood signs, and leather goods.
Etsy Payments processes the buyer's card, and the processing fee varies by where your bank account is registered. The rate has two components: a percentage of the gross and a flat per-transaction fee. The flat fee is what eats low-priced products alive.
On a $4 single sticker, the $0.25 flat fee alone is 6.25% of revenue — meaning the effective fee rate for payment processing is 9.25%, not 3%. Bundle to outrun the flat fee: a 6-pack sticker set at $18 brings the effective payment-processing rate back down to about 4.4%.
The Off-Site Ads fee is the single line item that most surprises new sellers. Etsy runs paid ads for your listings on external networks (Google, Facebook, Instagram, Pinterest, and others). If a buyer clicks one of those ads and purchases from your shop within 30 days, Etsy charges you a 12% or 15% fee on the entire order — including shipping.
The rate depends on your trailing 12-month revenue:
The fee is capped at $100 per order, which matters most for high-ticket sellers. On a $1,500 wedding invitation suite, the uncapped 15% would be $225; the cap pulls it down to $100. For luxury categories the cap effectively becomes a percentage cliff — items above ~$667 see the effective Off-Site Ads rate fall below 15%.
Where it hurts most: POD apparel, low-margin handmade, and any category with 30%+ raw COGS. Our category profit math shows the bite clearly for print-on-demand t-shirts, POD hoodies, and custom embroidered apparel.
Strategy: if you're under $10k, opt out. Etsy's external traffic is rarely the difference between a viable shop and a failing one for shops at that scale — but a 15% mandatory haircut on attributed sales absolutely is.
If you list in one currency but receive payouts in another (a US seller listing in EUR, say, to optimize discoverability for European buyers), Etsy charges 2.5% on the converted amount. The conversion happens at Etsy's mid-market rate, which is generally fair, but the 2.5% is on top.
Most US sellers ignore this fee because they list and bank in USD. International sellers, multi-currency shops, and US sellers experimenting with localized pricing should model it in the calculator before deciding the strategy is worth it.
Several jurisdictions levy a digital services tax (DST) on platforms like Etsy, and Etsy passes those costs through to sellers as a Regulatory Operating Fee of 0.25% to 1.1% depending on the country. Currently applies to shops in the UK, France, Italy, Spain, and Turkey, among others.
The fee is calculated on the gross order amount (item + shipping) and appears as a separate line item in your Payment account. US, Canadian, and Australian sellers generally don't see this fee.
The effective fee rate isn't a fixed percentage — it varies sharply with order size because the flat fees ($0.20 listing + $0.25 processing) consume a larger percentage of small orders. We've built dedicated breakdowns for the price points sellers ask about most:
Five levers actually move the needle. Most everything else is theater.
Want every Etsy fee scenario pre-modeled in one PDF + spreadsheet? Get the 2026 Etsy Pricing Bible — $39.
Yes — Etsy charges every seller a layered set of fees on each sale. The minimum on a US sale is around 10% (listing + transaction + payment processing). Off-Site Ads attribution can push that to 25–28%. There is no free path: even a $5 digital download pays the full fee stack.
On a $100 sale to a US buyer with US shipping included in the item price: Listing $0.20 + Transaction $6.50 + Payment processing $3.25 = $9.95 (about 10%). If Off-Site Ads attribute the order at 15%, add $15.00 — total $24.95, about 25% of revenue.
Between 10% and 28%, depending on Off-Site Ads attribution. Standard fees alone are roughly 10% of a typical order. Off-Site Ads — which Etsy enrolls every shop into automatically — adds 12–15% on top of that. Currency conversion and regulatory operating fees can add another 1–3% in specific scenarios.
Not on a standard sale. Standard fees total roughly 10%, and Off-Site Ads attribution adds at most 15% (12% above $10k in trailing revenue), capped at $100 per order. 30%+ is only seen in edge cases: currency conversion plus Off-Site Ads on a low-priced order, or sales-tax pass-through scenarios where the seller didn't account for it.
No. The realistic ceiling is around 28% (10% standard fees + 15% Off-Site Ads + 2.5% currency conversion). The Off-Site Ads fee is capped at $100 per order, which actually pulls the percentage down on high-ticket items above ~$667.
Yes — for shops under $10,000 in trailing 12-month revenue, the Off-Site Ads fee is 15% of the order total when Etsy's external ad attributed the sale. Above $10,000 the rate drops to 12% but becomes mandatory (no opt-out). The fee is capped at $100 per single order, which matters for high-ticket sellers.
Yes. The $0.20 listing fee is charged each time a listing sells. It also renews automatically every 4 months whether the item sells or not, so inactive listings cost money over time. Multi-quantity listings are charged $0.20 per unit sold, not per order.
Two levers matter. First, opt out of Off-Site Ads while you're still under the $10k trailing-revenue threshold — that single change drops your effective fee rate by 12–15 percentage points on attributed orders. Second, fold shipping into the item price instead of charging it separately, so the 6.5% transaction fee applies to a single combined gross rather than item + shipping line items.
In most jurisdictions yes — Etsy fees are a cost of doing business and deduct against your shop's gross revenue on Schedule C (US) or the equivalent self-employment return elsewhere. The 1099-K Etsy issues reports gross revenue including the buyer-paid fees, so deducting the fees back out is what gets you to the actual taxable amount. Confirm with a CPA for your specific situation.
It depends on the category. Digital downloads, high-ticket handmade, and specialty crafts where buyers seek the maker-platform context still clear comfortable margins. Low-priced physical goods (single $4 stickers, $6 greeting cards), POD apparel, and anything in a hyper-competitive niche struggle once Off-Site Ads attribute the sale. Run your specific numbers in the calculator before committing.
Same fee stack, applied to specific seller niches with realistic price points and cost of goods. Each page pre-fills the calculator with that category's scenario.
Browse all categoriesEtsy is a registered trademark of Etsy, Inc. Etsy Margin is an independent tool and is not endorsed by, affiliated with, or sponsored by Etsy.